Ipod CoupleOn the 5th anniversary of the iPod, Steve Jobs talks with Newsweek about the iPod’s cultural impact.
Steve nails the money shot with this answer:

QUESTION: Microsoft has announced its new iPod competitor, Zune. It says that this device is all about building communities. Are you worried?

ANSWER: In a word, no. I’ve seen the demonstrations on the Internet about how you can find another person using a Zune and give them a song they can play three times. It takes forever. By the time you’ve gone through all that, the girl’s got up and left! You’re much better off to take one of your earbuds out and put it in her ear. Then you’re connected with about two feet of headphone cable.

What an answer. With a subtle style all his own he’s saying Microsoft = Cold tech and Apple = Humanity. MS scares her away, Apple gets the girl. That’s a sharp, clear, and powerful distinction. Whether it’s true is up to the customer, but Jobs understands how to bait the hook like few others.
(From 37Signals)
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