Leonard Sweet and I had a rather interesting twitter conversation today.
If you don’t know who Leonard Sweet is, he is only one of the most brilliant, sharp, Jesus lovers on the planet.
He called me out on a tweet that I sent out in the middle of the day. The tweet was as follows…

“As a leader of creatives, remember, they don’t necessarily want you to be right, as much as they want you to be clear.”

Follow the stream of conversation starting from the bottom to top here…

Picture 5

The thing is, I completely agree with everything Leonard is saying.
I have just sat on projects and teams where the objective was not clear and the opinion of the leader WAS.

So in honor of the fascinating conversation I was able to have…
I’m here to learn…
How can we apply this particular style of teaching that Leonard is tweeting of to a create on demand environment?
I’ll go first…
I think brainstorming meetings are the place to do this.
I have, countless times, begun a creative meeting with a question or story and not a definition.

Discuss the conversation…
I’d love to hear your thoughts…
Los