Many of you have seen this.
But I can watch it over and over.
Everything in it is beautiful. From the child narrator’s haunting voice, the the shot selection, to the topic at hand.
And all from a company that wants me to buy some jeans.
Everything in me wants me to believe that Levi‘s is a company set on helping explorers find new frontiers.
And they may be.
But they also want me to buy jeans.
It makes me think that I want to make sure I am creating for purpose as opposed to recognition.
If recognition comes out of a purpose then fine.
But the church needs not try and make a name for herself and we are not called to market her.
We are called to create for His renown.
Let’s creatively explore every facet of what He has given us.