It is relatively new. To a degree.
I mean the stained glass windows of the churches of yesterday were created by amazing artists and, I’m sure, in somewhat of a hope that it will allure people to worship their God more intensely.
But I’m not sure that people came to a church service in order to stare at the windows for an hour.
Somewhere in the last 20 years a slew of churches have grabbed a hold of a new “outreach” strategy.
If we build it they will come.
So we create attractional services to attract people to see God for the first time.
But I can’t help but imagine what would happen if we took the “attractional service” budgets and began to dump them into the “attractional Christ follower” budget.
I think some HD projectors might disappear.
I think some subs might disappear.
But in the end I think that having 200 “humans” outside the walls of a church building who are more attractional than any programmed hour could provide literally multiplies your efforts 200 fold.
Or am I crazy?
I’ll answer that.
I am.
But Mormonism and Islam are not the fastest growing religion in America because of their services.
It is because of it’s followers.
We Have To Stop Thinking That Our Sunday Services Will Reach America.
They will reach part of America.
A very small part.
And the rest of America will be reached by the Christ followers we build in our churches.

I think it’s important to stare these concepts straight in the face.
How? Why? Really? Fair? No?